Gap Analysis Gap Inc. - 879 Words

GAP Inc. is the parent company of Old Navy, Banana Republic, Piperlime, Athleta and INTERMIX. GAP was opened created by Doris and Don Fisher in 1969, established because they couldn’t find a pair of jeans that fit. Now, 46 years later there are 3700 stores and more than 150,000 stores, even with stores open in China and Italy. GAP was founded on the principles of creativity, delivering results, doing what’s right and always thinking of customers first (Gap Inc., n.d.). 46 years later, GAP still operates on the same principles. Stocked with jeans and music playing in the background, GAP completely changed the face of the retail store when they first opened. GAP Inc. is a force in the transformation of the retail product, and has been a leader in reformatting the retail scene with successful location strategies and widely distributing all of the GAP Inc. brands (Marston Modarres, 2002). GAP had the desire to do things their way, and focus on delivering casual, American style. Over the years, GAP opened more and more stores, and several new brands that each offered a different environment, quality of clothing, and price point. Yet, each brand still held the same values as established by the first store opened by GAP in 1969. Observable Artifacts are the physical signs of an organization’s dominate culture (Baack, 2012). GAP’s deep rooted values makes them committed to contributing to the people, environment and communities around them. GAP Inc. has adopted manyShow MoreRelatedGap Analysis : Gap Inc.2629 Words   |  11 PagesIntroduction The Gap, Inc. or just Gap inc. was incorporated on the fifteenth of april 1988. Gap may be a +multinational company that deals principally in attire retail. aside from attire the corporate offers a good array of each accessories, and private care merchandise for men, girls and kids of all ages beneath the names Gap, country, Old Navy, Piperlime, Athleta, and mingle brands. The Company’s brands ar distributed through multiple channels and geographies within the international retail marketplaceRead MoreGap Analysis : The Gap Inc.1257 Words   |  6 PagesThe Gap began as a single store in San Francisco in 1969 managed by Donald and Doris Fisher. At first the only items sold were Blue Jeans and records; which at the time was becoming part of Americans standard wardrobes. Most importantly Mr. Fisher emphasized great prices and a good fitting jean compared to Levi Strauss Co. As the years went by Gap Inc. began to sell more than just blue jean; specializing themselves in products for men, women, and children. The company prides themselves in casual-styleRead MoreGap Analysis : Gap Inc. Essay712 Words   |  3 Pages Gap Inc. â€Å"is a leading global retailer offering clothing, accessories and personal care products for men, women and children under the Gap, Banana Republic, Old Navy, Athleta and Intermix brands.† (Gap Inc.) I chose Gap Inc. because I frequently shop at their brand name stores like Old Navy. Gap Inc. has over 3,300 stores operated worldwide in more than 90 countries. Gap Inc. also support many not-for-profit cause and every year a link is sent to the customers after one of their shopping experienceRead MoreGap Inc Swot Analysis1524 Words   |  7 PagesIntroduction / History Gap Inc. was inspired by the struggle of a married couple Donald Fisher and his wife Doris Fisher, who together raised $63,000 to open their own store in San Francisco’s Ocean Avenue. They sold primarily Levi’s jeans and LP records, the records were sold to attract young people into the store. With the stores gained popularity it earned $2 million in its second year of operation. With all the success of their first store they opened their second store in San Jose in 1970 followingRead MoreGap in Strategic Management Analysis of Gap Inc830 Words   |  4 PagesStrengths Large network of physical stores Gap, the company, has a large network of physical locations. At the beginning of February 2008, the company had 3,167 stores, including 1,249 in the US and 1,918 in international locations such as Canada, the UK, France and Japan. Gap has also entered franchise agreements to operate Gap stores or Gap and Banana Republic stores in Singapore, Malaysia, United Arab Emirates, Kuwait, Qatar, Bahrain, Oman, Indonesia, and Korea. Comparatively, Gap’s competitorRead MoreManaging Change Within The Business Sector1330 Words   |  6 Pagesorganization more opportunities and teamwork among employees. Sustaining Phase of the Cycle of Change Leaders in change for Citi, or any business, have the task to prepare, implement, and sustain changes in the workplace. Each of these components needs analysis, communication, and monitoring. However, if Citi desires the improvements to stay, and not be a short term occurrence, the sustain phase in this cycle must have equal mapping and preparation to adequately meet Citi’s long term goals. Once processesRead MoreSituational Analysis For Gap Inc1932 Words   |  8 PagesSituational Analysis for Gap Inc. To get a better idea of how Gap Inc. is doing overall a variance analysis must be done. In addition various financial ratios must also be calculated. For the variance analysis the fiscal years of 2013 and 2015 are being examined and compared. The financial ratios that will be looked at are: working capital, current ratio, quick ratio, debt to equity ratio, debt to total assets ratio, inventory turnover, capital assets turnover, total assets turnover, return on totalRead MoreGap, Inc. Portfolio Analysis5707 Words   |  23 PagesGap, Inc. Portfolio Analysis [pic] Company Overview: Gap, Inc. is a leading American specialty apparel retailer based in San Francisco, California. It sells casual apparels, accessories, and other personal care products for men, women, and children. The products of Gap, Inc. include denim, khakis, T-shirts, boxers, casual wear, and others. It is traded in New York Stock Exchange under the symbol GPS. Currently, the company boasts approximately 150,000 employees and 3,139 stores all aroundRead MorePest Analysis of Gap Inc1178 Words   |  5 PagesPEST Analysis for GAP Politics Globalization has been a current trend to every industry which also includes the apparel and fashion industry in which is due to the construction of import international facilities and establishment. It has been noted that when products are traded, regulations and policies are present. With these regulations and policies, company’s operations may be impaired. Some countries also control the entrance of foreign companies which would also affect the process ofRead MorePest Analysis of Gap Inc1171 Words   |  5 PagesPEST Analysis for GAP Politics Globalization has been a current trend to every industry which also includes the apparel and fashion industry in which is due to the construction of import international facilities and establishment. It has been noted that when products are traded, regulations and policies are present. With these regulations and policies, company’s operations may be impaired. Some countries also control the entrance of foreign companies which would also affect the process of operation

Negotiation styles strategies Free Essays

The teachers were very un-collaborative in their approach towards the negotiation and seemed quite unwilling to bend in their resolve not to accept the proposal offered by the board of Education. The teachers basically attempted to force the hand of the board by deciding to go on a strike. Considering that the area had only recently suffered from the effects of the September 11 strike on the Twin Towers and that there was some amount of adjusting to be done, the teachers seem to have manipulated the situation in order to achieve their objectives. We will write a custom essay sample on Negotiation styles strategies or any similar topic only for you Order Now The strike commenced only a few hours after the end of an agreed moratorium period according to Hanley (2001a). This is suggesting that little or inadequate attempt was made to pursue peaceful negotiations prior to decide to enter into an industrial strike. Furthermore the teachers made no attempt to relent or relax their position but were willing, even under punishment of imprisonment, to hold firm to their original position without any or little adjustments or compromise. The board wanted to increase the teachers’ maximum contributions to the health insurance scheme from $250 to $860 (Hanley Jacobs, 2001). The teachers were adamant in refusing any sort of increasing wanting the figure to remain as was. So determined was their resolve that at the time of the unsuccessful conclusion of the negotiations 225 teachers, secretaries and other union members had being jailed because of their refusal to obey the court order to return to work (Hanley, 2001c). Had the union leaders not decided on the 29th of November to instruct its members to obey the court order to return to work, the impasse would have probably continued with even more teachers being jailed. The union however, seemed at one point willing to relax the teachers’ position on the issue of the proposed increase in teachers’ contributions to the health fund. The teachers relaxed their positions partially when they agreed to a set of settlement recommendations proposed by the mediators which would have seen them compromising their position significantly. However the position of the board was even more adamant and thus no solution was arrived on the issue. The teachers attempted to justify their rejection of the proposal put forward to them. The proposal put forward by the board sought to increase maximum payments by about thirty per cent in one instant. This amount appears to be very unreasonable. Of course the board could not accept the teachers’ proposition that the fees stay as they were before. In their opinion, payments for teachers’ health benefits was costing the district much too much, approximately $8 million (Hanley Jacobs, 2001). On the extreme though the proposed level of increase in itself appeared exorbitant and too great a percentage increase. Additionally the teachers felt that their proposal was a lot more reasonable. They suggested helping the board to cut costs by no longer requiring reimbursements on prescriptions (Hanley, 2001b). This proposal would lead to saving on the part of the board and would also ensure that the teachers do not have to pay increased premiums. This alternative seems like a very feasible position but the board was not willing to negotiate on this issue. On the 29th of November the teachers were instructed by their union leaders to return to work even though the negotiations had not concluded and there was no decision on the issue. It would seem in this regard that the teachers were the ones to have lost because, aside from being imprisoned for a few days, they have to suffer the embarrassment of returning to work without their original demands being met. It would therefore seem that the teachers did not carry out the negotiations as best as they could since they did not end up reaching a reasonable solution. A number of factors could have contributed to this failure suggesting of course, that the teachers erred in a few areas. First the teachers did not choose an appropriate time to commence the industrial strike. While, in their view the matter seemed to be urgent, they did not consider the psychological environment at the time. The area had only recently been affected by the terrorist bombing of the World Trade Centers. The district was still recovering from the effects of this national disaster and therefore it was not appropriate for the teachers to strike at this particular time. In addition the teachers did not garner enough support from the community. Hanley Jacobs (2001) point out that â€Å"it was hard to find support for the teachers among Middletown residents.† The members of the community were upset that the teachers chose such an inappropriate time to strike. They were also concerned about the welfare of the students who would be without instruction until the issue was resolved. Probably a meeting with the parents of students prior to going on a strike could have explained the seriousness of the teachers’ position to them and asked for support. In addition many parents did not agree that in that economic climate that the proposed increase was as terrible as the teachers were making it out to be. The fact that there was not widespread support for the teachers’ strike may have pushed the union to demand its teachers back in the classroom even though negotiations were not finalized. Finally the teachers themselves seemed not to have entered the negotiation with a correct mindset. They seemed only to be heading for a win/win decision and were not willing to lose not even a little bit. The option they proposed to the board, though it sounded reasonable, did not see them compromising as significantly as they expected the board to compromise to meet their demands. The teachers were unwilling to collaborate effectively to come to a decision feasible and acceptable to both sides. REFERENCES Hanley, R. (2001a, Nov 30). Abrupt Walkout by Teachers Closes Schools in Middletown, N.J. The New York Times. (Late Edition (East Coast)), D5. Hanley, R. (2001b, Dec 4). New Jersey Teachers Jailed for Continuing to Strike. The New York Times. (Late Edition (East Coast)), D1. Hanley, R. (2001c, Dec 8). In Middletown, A Strike Ends Without a Deal For Teachers. The New York Times. (Late Edition (East Coast)), D1. Hanley, R. Jacobs, A. (2001, Dec 6). Teachers’ Strike Grows Angrier, But Support of Residents Is Elusive. The New York Times. (Late Edition (East Coast)), D1. How to cite Negotiation styles strategies, Essay examples

Financial Management In Public Universities -Myassignmenthelp.Com

Question: Discuss About The Financial Management In Public Universities? Answer: Introducation Key petroleum limited is an Australian oil and gas company that is publicly listed that has a strategic focus on pursuing unconventional and conventional programs of wildcat exploration in canning basins and North Perth operating in Western Australia. It is located in prospective onshore acreage in remote areas of Western Australia. Company was incorporated in year 2006 and it is based in Nedlands, Australia and engages themselves in exploring, acquisition and oil and gas properties development (Keypetroleum.com.au 2018). Some of the principal activities of the group involve exploration and acquisition of permits with the intention of identifying economic gas and oil reserves. The objective of company is to drill follow up wells within contagious on a discovery at Dunnart 2 and the two structures that are matured and under review to drill status are Wattle Groves and Conder south leads. Organization has a well-built strategy for unlocking petroleum potential over acreage with a dedic ated technical team, having operatorship over the entirety of its permit portfolio and holding high equity positions. Portfolio of Canning basin consists of a number of exploration opportunities and numerous exciting developments (Keypetroleum.com.au 2018). Ownership and governance structure of company: It is provided by constitution of company that total number of directors should not be less than three and more than nine and the qualification of shareholder is not required. The company has notified the names of substantial shareholders in accordance with section 671B of corporation act 2001 and they are listed below: The maximum number of shareholdings that are held by shareholders is 17.73% held by ASF oil and gas holdings Pty limited, followed by Star surpass limited having 14.03%. Start Grand Global limited having 13.63, Elite ray investments limited having 8.02 and Forever new limited having 7.42% of shareholdings (Keypetroleum.com.au 2018). It can be seen that all the substantial shareholders are different companies and therefore, key Petroleum limited can be can be classified as non-family company. Shareholders having more than 5% shareholdings include all the above named shareholders and none other shareholders hold more than the given shareholding percentage. Non-executive chairman of Key petroleum limited is Rex Turkington and Kane Marshall is the managing director of company and being a full time employee. Min Yang and Geoff baker is the non-executive director of company. Robert Lerace is the chief financial officer of company (Keypetroleum.com.au 2018). Mr Baker and Mr Yang are both the directors of ASF group limited and they are the ultimate holdings of ASF oil and gas holdings Pty limited and hold shares in Key petroleum limited. Calculation of performance ratios: $ $ $ $ Trend Particulars` 2014 2015 2016 2017 2014 2015 2016 2017 Net Profit after Tax (NPAT) A -1332959 -2117735 -2186709 -1144731 -100.0% -158.9% -164.0% -85.9% Total Assets (TA) B 5820204 7825800 6111374 6126971 100.0% 134.5% 105.0% -105.3% Ordinary Equity (OE) C 35301510 36844550 37540470 38535283 100.0% 104.4% 106.3% -109.2% Total Liabilities D 784149 3270224 2983407 3079423 100.0% 417.0% 380.5% -392.7% Return on Assets (ROA) E= A/B -22.90% -27.06% -35.78% -18.68% -100.0% -118.16% -156.23% -81.58% Return on Equity (ROE) F=A/C -3.78% -5.75% -5.82% -2.97% -100.0% -152.22% -154.27% -78.67% Debt Ratio G=D/B 0.135 0.418 0.488 0.503 100.0% 310.16% 362.34% 373.05% The variable TA/OE captures total assets of company and ordinary equity attributable to shareholders. ROA is return on assets, ROE is return on equity, and they are the profitability ratios used for determination of profitability position of company. Both of these terms incorporate the variable total assets and ordinary equity. Profitability of company is measured by these two components such as total assets and ordinary equity. The above two profitability ratios are related to the asset turnover and profit margin. The relationship of higher return on assets is explained by profit margin. Return on assets is dependent upon total assets and an increase in total assets will lead to decrease in this ratio if the profits are remaining constant (Bekaert and Hodrick 2017). If there is increase in profit as well as increase in value of total assets, then the magnitude of increase in each variable determine whether the ratio will increase or decrease. Ordinary equity on other hand is a compo nent of return on equity and an increase in equity along with increase in profits will increase the ratio value. From the above figures computed, it can be seen that figures for both ROA and ROE are negative. ROE is in favorable position compared to ROA. Value of ROE for year 2916 and 2017 stood at 5.82% and 2.97% respectively. On other hand, computed figures for ROA stood at 35.78% and 18.68% respectively. Value of ROE is favorable than ROE is because the amount of total ordinary equity is more than total assets (Block et al. 2015). Graph with the description of results: The above chart depicts the monthly movement in share price of Key petroleum limited along with the ordinary index. Blue line indicates share price movement of company and orange line indicates movement in ordinary index. In the current scenario, share price of company moved below the ordinaries index (Finance.yahoo.com 2018). It can be seen from the chart that movement in price of shares has been much volatile since the beginning of year 2017. Price remained stable for few month in the mid of year 2016. The ordinaries index remained volatile throughout the years of analysis compared to share price that experienced much volatility in the beginning and end of year of analysis. Share price line in the beginning of year 2017 went much above the index line, then went down, and again shoots up significantly. After mid of year 2017, price went down and again rose. Significant factors influencing the share price of Oz Minerals: The volatility of share price of Key petroleum limited is influenced by both internal and external factors. Company relates internal factors to undertaking of several projects during the financial year 2017. Some of the factors that led to wide fluctuations and higher volatility in share price is because of its acquisition activities and entering to several projects that is likely to add significant value to the portfolio of company. Acquisition of 100% of ownership into three exploration permits of Eromamga and cooper basins along with Drill search energy Pty limited. One of the most considerable transactions that has affected share price is with Beach energy control and its entry into onshore of UK (Raudla et al. 2015). Sudden volatility experienced by the share price of Key petroleum limited in the mid of year 2016 is attributable to execution of sale and purchase agreement for acquiring AWE Perths 100% interest in production licenses. Acquisition was witnessed with having a productive material exploration and oil pool being consistent with portfolio approach of organization. It provided organization with flexibilities for commercializing the possible discoveries in future. All this strategic efforts on part of management of group has led to such volatility in the price of shares. On 13th October 2017, announcement was made by Key petroleum for entering into the agreement of building terms for the acquisition of interest in production license (Finance.yahoo.com 2018). On 28th July, 2018, the acquisition of organization was completed by the company that shoots up its price. This higher volatility in the prices of shares of company is attributable to the international crude oil price volatility and experiencing an upward bias due to cutting down of production by petroleum exporting countries in spite of increasing demand for oil. Oil price is moving in a wide range due to sudden and abrupt swings in supply (Koh et al. 2014). Calculation of Beta values and expected rate of returns: The calculated value of Beta of company of Key Petroleum limited stood at -1.01232. Assuming market risk premium at 6% and risk free rate at 4%, the required rate of return for company is recorded at 1.98%. Particulars Amount Beta of the company A -1.01232 Risk Free Rate B 4% Market Risk Premium C 6% Required Rate of Return D=B+[Ax(C-B)] 1.98% Conservative investment is an investment strategy that is used by company to preserve the value of their portfolio by investing in lower risk securities. However, it can be seen that share price of organization is extremely volatile and they are fluctuating on a wider range and this shows that investment strategy of company is not conservative. Investors investing into shares of this company would be facing considerable amount of risks due to its extreme volatility. Weighted average cost of capital: Particulars Amount Weight age Cost Return Rate Tax Rate WACC Total Long Term Debt 0.00% 30.00% 0.00% Total Equity 3047548 100.00% 1.98% 1.98% TOTAL 3047548 100% 1.98% Key Petroleum limited does not have any amount that is attributable to the long-term debt and therefore, there are no finance costs (Michalak 2016). Therefore, in such scenario, required rate of return is equivalent to weighted average cost of capital. Hence, value of weighted average cost of capital stood at 1.98%. WACC from the management perspective is defined as the blended cost of capital that the company is required to pay for using capital of both debt and equity holders. It is regarded as minimum cost of capital and management for making investment decisions in the evaluation of projects uses it. Higher value of WACC is associated with higher risks with the operation of firm (Dudid et al. 2014). Management using WACC does the expected cost of financing all the sources. Therefore, they intend to lower down the rate of WACC for seeking investment that does not carry considerable amount of risks. Debt ratios for the past two years: The debt ratios calculated for two financial year 2016 and 2017 is .488 and .503 respectively. It can be seen that debt ratio has fallen in year 2017. This fall in debt ratio is attributable to increase in value of ordinary equity at a higher rate than total liabilities of company. The management of company has not amended the gearing ratios and there has been not share buyback and repayment of borrowings. Dividend policy: The income derived from dividend of financial assets at fair value through profit and loss and the recognition of same is done in the comprehensive income as per of revenue. No dividend or voting right is carried on performance rights. In the current financial year, company has not paid any amount of dividends. For recommending investors to incorporate Key Petroleum limited in the investment portfolio, it is said that inclusion of this stocks would be profitable. The computed ratios depicting profitability position of company is not favorable as indicated by the figures. Return on assets and return on equity are negative in figures. Solvency position of company is not favorable as indicated by increase in debt ratio in the current year. After the detailed evaluation and analysis of profitability and solvency position of Key petroleum limited, it has been ascertained that company is highly volatile. Evaluation of the share price for the period of two years, it can be said that movement in the share price has been extremely volatile resulting from some of the strategic options undertaken by company. Investors would be recommended to not make any investment in this company. However, the risk lover investors who seek making investment in risky stocks can opt for making investment in the shares of this company. Therefore, investors who does not intend to make investment in risky stocks should not be recommended to make investment in shares of Key Petroleum limited Reference Bekaert, G. and Hodrick, R., 2017. International financial management. Cambridge University Press. Block, S.B., Hirt, G.A., Short, J.D., Danielsen, B.R. and Perretta, M., 2015. Foundations of financial management. McGraw-Hill Ryerson. Brigham, E.F. and Daves, P.R., 2014. Intermediate financial management. Cengage Learning. Dudin, M., Lyasnikov, N., Yahyaev, M. and Kuznecov, A., 2014. The organization approaches peculiarities of an industrial enterprises financial management. Finance.yahoo.com. (2018).KEY.AX Analyst Opinion | Analyst Estimates | KEY PETROL FPO Stock - Yahoo Finance. [online] Available at: https://finance.yahoo.com/quote/KEY.AX/analysts?p=KEY.AX [Accessed 29 Jan. 2018]. Irimia-Dieguez, A.I., Medina-Lopez, C. and Alfalla-Luque, R., 2015. Financial Management of large projects: A research gap. Procedia Economics and finance, 23, pp.652-657. Karadag, H., 2015. Strategic financial management for small and medium sized companies. Emerald Group Publishing. Keypetroleum.com.au. (2018).INVESTORS | Key Petroleum. [online] Available at: https://www.keypetroleum.com.au/latest_news/2017 [Accessed 29 Jan. 2018]. Koh, A., Ang, S.K., Brigham, E.F. and Ehrhardt, M.C., 2014. Financial management: theory and practice. Cengage Learning. Mazzarol, T., Reboud, S. and Clark, D., 2015, July. The financial management practices of small to medium enterprises. In Small Enterprise Association of Australia and New Zealand 28 th Annual SEAANZ Conference Proceedings (pp. 1-3). Michalak, A., 2016. The cost of capital in the effectiveness assessment of financial management in a company. Oeconomia Copernicana, 7(2), p.317. Petty, J.W., Titman, S., Keown, A.J., Martin, P., Martin, J.D. and Burrow, M., 2015. Financial management: Principles and applications. Pearson Higher Education AU. Raudla, R., Karo, E., Valdmaa, K. and Kattel, R., 2015. Implications of project-based funding of research on budgeting and financial management in public universities. Higher Education, 70(6), pp.957-971. Titman, S., Keown, A.J. and Martin, J.D., 2017. Financial management: Principles and applications. Pearson.

Othello - Analysis Of Iago Essays (515 words) - Othello, Fiction

Othello - Analysis of Iago Othello - Analysis of Iago Shakespeare's Iago is one of Shakespeare's most complex villains. At first glance Iago's character seems to be pure evil. However, such a villain would distract from the impact of the play and would be trite. Shakespeare to add depth to his villain makes him amoral, as opposed to the typical immoral villain. Iago's entire scheme begins when the "ignorant, ill-suited" Cassio is given the position he desired. Iago is consumed with envy and plots to steal the position he feels he most justly deserves. Iago deceives, steals, and kills to gain that position. However, it is not that Iago pushes aside his conscience to commit these acts, but that he lacks a conscience to begin with. Iago's amorality can be seen throughout the play and is demonstrated by his actions. For someone to constantly lie and deceive one's wife and friends, one must be extremely evil or, in the case of Iago, amoral. In every scene in which Iago speaks one can point out his deceptive manner. Iago tricks Othello into beleiving that his own wife is having an affair, without any concrete proof. Othello is so caught up in Iago's lies that he refuses to believe Desdemona when she denies the whole thing. Much credit must be given to Iago's diabolical prowess which enables him to bend and twist the supple minds of his friends and spouse. In today's society Iago would be called a psychopath without a conscience not the devil incarnate. Iago also manages to steal from his own friend without the slightest feeling of guilt. He embezzles the money that Roderigo gives him to win over Desdemona. When Roderigo discovers that Iago has been hoarding his money he screams at Iago and threatens him. However, when Iago tells him some fanciful plot in order to capture Desdemona's heart Roderigo forgets Iago's theft and agrees to kill Cassio. Iago's keen intellect is what intrigues the reader most. His ability to say the right things at the right time is what makes him such a successful villain. However, someone with a conscience would never be able to keep up such a ploy and deceive everyone around him. This is why it is necessary to say that Iago is amoral, because if you don't his character becomes fictional and hard to believe. At the climactic ending of the play, Iago's plot is given away to Othello by his own wife, Emilia. Iago sees his wife as an obstacle and a nuisance so he kills her. He kills her not as much out of anger but for pragmatic reasons. Emilia is a stumbling block in front of his path. She serves no purpose to him anymore and she can now only hurt his chances of keeping the position he has been given by Othello. Iago's merciless taking of Emilia's and Roderigo's lives is another proof of his amorality. If one looks in modern day cinema, one will see the trite villain, evil to the core. Shakespeare took his villains to a higher level. He did not make them transparent like the villains of modern cinema. He gave his villains depth and spirit. Iago is a perfect example of "Shakespeare's villain." His amorality and cynicism give, what would be a very dull character, life.