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Friday, September 4, 2020
Dorothy Day Essay Research Paper Dorothy Day free essay sample
Dorothy Day Essay, Research Paper Dorothy Day, laminitis of the Catholic Worker movement, was conceived in Brooklyn, New York, November 8, 1897. Subsequent to enduring the San Francisco quake in 1906, the Day family unit moved into a level in Chicago # 8217 ; s South Side. It was an enormous measure down known to man made vital on the grounds that John Day was jobless. Day comprehends of the disgrace individuals feel when they fall flat in their endeavors dated from this clasp. ( Miller, p.4 ) At the point when John Day was selected athleticss supervisor of a Chicago paper, the Day family unit moved into a comfortable house on the North Side. Here Dorothy started to peruse books that mixed her qualms. Upon Sinclair # 8217 ; s novel, The Jungle, motivated Day to go for long strolls in hapless regions in Chicago # 8217 ; s South Side. It was the beginning of a long lasting appealing power to nations numerous individuals maintain a strategic distance from. Day won a grant that carried her to the University of Illinois grounds at Urbana in the harvest time of 1914. In any case, she was an unwilling bookman. Her perusing was in a fanatic cultural manner. ( Miller, p.5 ) She kept away from grounds cultural life and demanded back uping herself rather than populate on cash from her male parent. Droping out of school two mature ages in this way, she moved to New York where she discovered an occupation as a newsman for The Call, the city # 8217 ; s only communist everyday. She secured mass gatherings and introductions and talked with individuals runing from pantrymans and pantrymans to work coordinators and revolutionists. She following worked for The Masses, a magazine that contradicted American commitment in the European war. In September, the Post Office revoked the magazine # 8217 ; s get offing permit. Government officials seized back issues, compositions, endorser records and correspondence. Five editors were accused of subversion. In November 1917 Day went to jail for being one of 40 grown-up females in forepart of the White House fighting grown-up females # 8217 ; s rejection from the electorate. Showing up at a rustic workhouse, the grown-up females were roughly taken care of. The grown-up females reacted with a craving work stoppage. At last they were liberated by presidential request. Coming back to New York, Day felt that news media was a pitiful reaction to a universe at war. In the spring of 1918, she pursued a medical attendant # 8217 ; s creating plan in Brooklyn. Her solid conviction that the cultural request was unjustifiable changed in no critical way from her youth until her perish, however she neer distinguished herself with any ideological group. ( Forest, p.23 ) Her otherworldly advancement was a more slow technique. ( Miller, p.6 ) As a child she had gone to administrations at an Episcopal Church. As a youthful writer in New York, she would now and again do late around evening time visits to St. Joseph # 8217 ; s Catholic Church. In 1922, in Chicago filling in as a newsman, she lives with three juvenile grown-up females who went to Mass each Sunday and blessed twenty-four hours and set aside cut each twenty-four hours for request. It was obvious to her that adore, love, Thanksgiving, conjuring # 8230 ; were the noblest Acts of the Apostless of which we are able in this life. ( Day, p.8 ) Her following occupation was with a paper in New Orleans. Back in New York in 1924, Day purchased a sea shore home on Staten Island using cash from the offer of film rights for a novel. She other than started a four-year customary law marriage with Forster Batterham, an English phytologist she had met through companions in Manhattan. Batterham was a skeptic restricted to marriage and confidence. In a vast expanse of such barbaric treatment, he thought that it was difficult to accept in a God. ( Miller, p.6 ) It lamented her that Batterham didn # 8217 ; t sense God # 8217 ; s nearness inside the characteristic universe. By what means can at that spot be no God, she inquired, when there are largely these excellent things? ( Day, p.11 ) His irritation with her absorbing in the powerful would take them to contest. ( Miller, p.7 ) What moved everything to an alternate plane for her was incubation. She had been pregnant one time previously, mature ages previously, as the result of an adoration matter with a writer. This brought about the extraordinary catastrophe of her life, a premature birth. The issue and its terrible wake had been the subject of her novel, The Eleventh Virgin. Her incubation with Batterham appeared to Day nil not exactly a supernatural occurrence. In any case, Batterham didn # 8217 ; t accept in passing on kids into such a brutal universe. On March 3, 1927, Tamar Theresa Day was conceived. Day could accept of nil better to make with the appreciation that overpowered her than mastermind Tamar # 8217 ; s immersion in the Catholic Church. I did non want my child to fumble as I had much of the time flopped. I needed to accept, and I needed my child to accept, and if having a place with a Church would give her so boundless a beauty as religion in God, and the amicable love of the Holy people, so the thing to make was to hold her sanctified through water a Catholic. ( Day, p.16 ) After Tamar # 8217 ; s sanctification, there was an enduring interference with Batterham. In the winter of 1932 Day made a trip to Washington, D.C. , to portray for Commonweal and America magazines on the Hunger March. Day viewed the nonconformists march down the lanes of Washington moving imprints naming for occupations, joblessness protection, mature age benefits, lightening for female guardians furthermore, kids, wellbeing consideration and housing. Back in her level in New York, Day met Peter Maurin, a Gallic outsider 20 mature ages her senior. Maurin, a previous Christian Brother, had left France for Canada in 1908 and along these lines made his way to the United States. At the point when he met Day, he was handyman at a Catholic young men # 8217 ; cantonment in upstate New York, having repasts, utilization of the clergyman # 8217 ; s library, populating unending in the animal dwellingplace and periodic pocket cash. During his mature ages of wandering, Maurin had gone to a Franciscan disposition, including destitution as a vocation. His abstinent, unhampered life advertised cut for overview and request, out of which a dream had taken signifier of a cultural request, ingrained with fundamental estimations of the Gospel. A conceived teacher, he discovered willing listeners, among them George Shuster, proofreader of Commonweal magazine, who gave him Day # 8217 ; s reference. What Day should make, Maurin stated, was get down a paper to promote Catholic cultural guidance and elevate stairss to pass on about the tranquil transmutation of society. Day discovered that the Paulist Press was eager to distribute 2,500 transcripts of an eight-page newspaper paper for $ 57. Her kitchen was the new paper # 8217 ; s publication office. She chose to sell the paper for a penny a transcript, so modest that anybody could stand to buy it. ( Day, p.7 ) On May 1, the principal transcripts of The Catholic Worker were distributed on Association Square. Hardly any distribution adventures run into with such prompt achievement. By December, 100,000 transcripts were being printed every month. Perusers found a remarkable voice in The Catholic Worker. It communicated disappointment with the cultural request and took the side of work fraternities, however its vision of the perfect from now on tested both urbanization and industrialism. ( Miller, p.14 ) For the principal half twelvemonth The Catholic Worker was only a paper, however as winter drew closer, stateless individuals started to strike hard on the entryway. Maurin # 8217 ; s articles in the paper were naming for recovery of the antediluvian Christian example of cheerful gathering to the individuals who were destitute. Mill operator, p.14 ) these way followings of Christ could respond to Jesus # 8217 ; words: I was an outsider what's more, you took me in. Maurin restricted the idea that Christians should take consideration only of their companions and leave consideration of outsiders to indifferent magnanimous authorities. ( Miller, p.14 ) By the wintertime, a level was leased with unending for 10 grown-up females, not long after a topographic point for work powers. Following came a house in Greenwich Village. In 1936 the network moved into two structures in Chinatown, however no extension could perchance happen space for each one of those popular. Mainly they were work powers, Day composed, dark work powers, the shading material of dead trees and bushes also, winter earth, who had in them up 'til now none of the viridity of expectation, the lifting sap of religion. ( Day, p.13 ) Many were amazed that, interestingly with most beneficent Centers, no 1 at the Catholic Worker set about improving them. A rood on the divider was the solitary obvious grounds of the religion of those inviting them. The staff got just supplement, board and incidental pocket cash. The Catholic Worker turned into a national movement. By 1936 there were 33 Catholic Worker Houses spread over the state. Because of the Depression, there were plentifulness of individuals requiring them. The Catholic Worker mentality toward the individuals who were invited wasn # 8217 ; t at any point refreshing. These weren # 8217 ; T the value hapless, it was at times questioned, yet rummies and goldbricks. ( Miller, p.15 ) A sing cultural specialist asked Day how long the customers were allowed to remain. We permit them remain everlastingly, Day replied with a brutal articulation in her oculus. They live with us, they bite the dust with us, and we give them a Christian buria l. We appeal to God for them after they are dead. When they are taken in, they become individuals from the family. Or on the other hand rather they ever were individuals from the family. They are our siblings and sisters in Christ. ( Day, p.17 ) The Catholic Worker other than tried different things with agrarian commun
Tuesday, August 25, 2020
An Explanation Of The Swot Analysis Tourism Essay Example
An Explanation Of The Swot Analysis Tourism Essay Under these conditions a significant capacity in fixing and actualizing the propelled endeavor is the improvement of showcasing plan of the undertaking to break down the creation circle by the strategy for SWOT-examination that takes into history all the constituents and adjusting inside and outer condition. Investigation of the development area of the undertaking did so as to: Assignment of its conceivable quality ( S ) ; To put its potential failings ( W ) ; We will compose a custom paper test on An Explanation Of The Swot Analysis Tourism explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on An Explanation Of The Swot Analysis Tourism explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on An Explanation Of The Swot Analysis Tourism explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Build up chances ( O ) gave the organization its outer condition ; Distinguishing hazards ( T ) for the undertaking on the part of the outer situation. The truly thought of the SWOT-investigation is non just the rundown of qualities and failings of the undertaking strength and to set up a nexus between them, however alongside in understanding the conceivable condition of affairss in the preparing and execution of cutting edge endeavors for administrative dynamic to build up a selling plan. Grid of the SWOT-examination depends on two vectors: the territory of the earth ( level pivot ) and the region of the inside condition ( opposite hub ) , possibilities and hazards from the region of nature, the quality and falling flat of the building. At the crossing point of 22 have four Fieldss ( square ) . Table 1. The inward condition of the organization Quality ( S ) Outer condition of the organization Openings ( O ) Dangers ( T ) 1 the field of SO 2 the ST field Appraised limit Failings ( W ) 4 the field of WO 3 the field WT Field of ( SO ) are fixed by the qualities of those worries which Provide his utilization of this possibility. 2 ) Field ( ST ) are fixed by those failings in building concerns that do non offer chance to use the opportunity. 3 ) Field ( WT ) ( the capacity of the danger ) is the most exceedingly terrible territory for concern. 4 ) Field ( WO ) ( coming up short if conceivable ) is important to discover the achievability of chances for limit improvement plan of the undertaking. See the system of the analytic examination of the propelled condition on the technique for SWOT-examination for the plan and execution of cutting edge undertaking à « Amusement Parkâ » . SWOT-Analysis Table accumulated by author Table 2 SWOT-examination of the propelled condition à «Amusement Parkâ » the essential parametric amounts for the diagnosing, they are joined on the balance of submitted concern program and investigation of cardinal nations of rating of putting fascination in footings of its turn of events. Table 2. Fundamental parametric amounts for symptomatic investigation. Second An alluring area of the undertaking ; The chance of making the stuff base and foundation of the undertaking ; Security of dealingss with financial specialists ; Experience the pioneer in the field of preoccupation ; The consideration of a propelled endeavor in a vital arrangement of urban turn of events. Tungsten Threat of an uncomplete bookkeeping of dangers in the preparing of the endeavor ; No experience of conceivable staff in the delight rides ; Threat of wrongdoing of capable standards during the ammo works and activity of the establishment ; No open represent the privilege to the land proprietorship. Oxygen Acknowledgment of Estonia in the Baltic part ; Positive climatic conditions ; No simultaneous in this kind of market ; The use of occasions for 4 seasons ; The use of the understandings for the commercial organization. Thymine Rivalry from different organizations resort parts ; Poorly created development of the part ; No examination of foreboding normal components ; High obstructions to passage in the touristry business. 3. Examination Fieldss 3.1. Break down the 1 field ( SO ) Fix the qualities of the development undertaking, which gave him spoke to establishments. A propelled endeavor is part of the financial advancement plan in the city of Aegvidu. Execution of the endeavor gives a key model to the development of the solidarity of the tourer business. In cultural footings, it tends to issues of joblessness in the city, doing a significant part to make fulling the nearby spending plan. Contentss of the boss social locales of the endeavor are planned for propelling a sound way of life, this adds to the natural blend of an appealing regular scene with new engineering and the arrangement of care. The endeavor makes existent states of nearby specialists advancement in the part. In this regard, a propelled endeavor gets the full help of the neighborhood approval is the fate of import political centrality in the open head non simply the inhabitants of Estonia and the Baltic States. The execution of a propelled endeavor in the nation of priority improvement, in light of the stipulation of specific advantages for speculators in income upgrade makes great conditions for the benefit of the endeavor all through the period. All in all, this list with a little one-year diminishing recommends the steady activity of the undertaking. Extent of administrations gave under a propelled endeavor in general is new to the neighborhood touristry showcase. It very well may be separated into those administrations that are remembered for the ticket: the pool, H2O slides and other H2O athleticss alluring powers scaled down zoological display, presentations of quicken creatures and workss, and to boot accommodates a charge Jacuzzi, sweat room, showers, providing leaving infinites for vehicles available to be purchased arranged souvenirs, and so forth. Given the originality of administrations and their fascination in footings of natural immaculateness worthy contingent belongingss, arranged selling exercises can flexibly a stable monetary status of the undertaking. 3.2. Break down the second field ST Fix those failings of potential worries that do non offer a chance to use the opportunity. The oil certain aspects of interior innovation condition in the preparing and execution of cutting edge undertaking takes steps to chop down the effectivity of open introduction indexs. First of entirely, it concerns the valuing of administrations for the endeavor. At the point when the asserted focusing of administrations to purchasers from the nearby abroad. The second occupation, which should pay genuine going to it s bookkeeping limit indexs of achieved interest for tourer benefits in the part, with expanding conceivable and foundational limit of a reducing in completeness. By cut bringing down the particular financial and monetary indexs this can altogether affect the development of tourer streams and to acquire the conceivable overall gain from a propelled endeavor. No less genuine activity that influences the effectiveness and productivity of the propelled endeavor is the rate-restricting capacity of characteristic components. Occasional nature of work is essentially reflected in the money related worth framework. Articulated occasional nature of work altogether decreases the open introduction of the conceivable market size and regular volume of existent downloads. 3.3 Analyze the third field of the WT Record the most significant occupations which may affect the possibility of a propelled endeavor. The central occupation in a propelled endeavor are foreboding characteristic components which are non taken into history when building up a worry program. Travel organization is situated in a zone inclined to characteristic realities and carry on geographical exploration in the area of it there is non water-repellent soils, which includes the gradual addition of groundwater in the depression. Besides, it is an undertaking is situated in the flood plain of the stream, presented to garbage and incline streams. While figuring the expenses of a similar organization for the duration of the endeavor, the expenses related with the conduct of genuine ammo takes a shot at the improvement shower lights-outs to douse characteristic disasters are non arranged. A second every piece genuine occupation is that the calculation of tourer streams in the development undertaking, the complement is on visitors populating in the constitution of a tourer composite of Aegvidu. Legally binding footings on which will sort out a continuous weight of the undertaking, recommend a joint inclusion in cutting edge concerns and life partners, watering spot and inn composites. In this case, a major for every centum of recreational administrations will be given to customers in neighboring states. In the selling plan of the organization entirely thought about that the arrangement of tourer and preoccupation composites, which target bing concerns providing an extent of administrations for purchasers, is like those for H2O Parkss and can altogether affect the development of its tourer streams endeavor all in all. The third status, which is non taken into history while getting ready and actualizing the propelled endeavor is the opposition from organizations that are centered around providing comparable administrations to the imprint segment of the nearby market. The state as of now have comparable endeavors yet independently providing a similar extent of administrations, yet modernized in the obvious radiation of experience. Such a situation may fundamentally affect the translational limit and the existent weight of the composite, which altogether can affect the possibility of a propelled endeavor. 3.4. Examine the field of WO Decide the utility of opportunities to happen a plan for limit improvement of cutting edge attempts. A previous investigation of the market and the market situation shows the devotees: Broke down touristry showcase is portrayed by nearly high limit. In the market there are a major figure of points, offering tourer and recreational administrations, which can move as a
Saturday, August 22, 2020
Development of Self as a Nurse and Practice
Question: Talk about the Development of Self as a Nurse and Practice. Answer: Presentation So as to keep up the nature of the nursing rehearses, the medical caretakers of various social insurance foundations need to follow the code of morals. The code of nursing morals appears to significance for demonstrating the medical attendants about important choices and activities with which they can deal with a basic circumstance (Zahedi et al. 2013). These morals shows the medical caretakers to deal with all their patients similarly and appropriately, in any case to the sex, class and sort of the maladies. In this task, the moral obligations of the medical caretakers have been depicted, contingent on the contextual analysis of Mr. Jones that assists with understanding the self-advancement of a patient. Investigation From the contextual analysis of Mr. Jones, I have been seen that the patient is a patient of unmanaged diabetes and furthermore has a propensity of liquor addiction which has expanded after the demise of his better half after a long marital life. It influences him brain research so that he again begins taking liquor and at last is taken to the emergency clinic with intense stomach torment with spewing propensity. The prescription system of Mr. Jones is fundamentally needy upon torment soothing prescriptions, particularly Morphine with a restricted portion. The doled out medical attendant of Mr. Jones attempts to offer alleviate to her patient by expanding the portion of Morphine subsequent to rewarding him in different events. So as to build the portion, the medical attendant enjoys verbal contention with the doctor who is worried about the symptoms of the portion of Morphine on the group of Mr. Jones as he is a matured man of fifty nine. As indicated by me, the attendant was attempting to diminish the degree of agony of her patient, according to the morals of medical caretakers for which she moved toward the doctor to build the portion. Morally there is no flaw in the conduct of the medical attendant, since she battles for the giving propelled care to her patient, which will in general make a legitimate bond between the patient and the medical caretaker. As indicated by Douglas et al. (2014), the four significant strides of minding in the nursing calling incorporates indicating worry about consideration, taking consideration about something, giving appropriate mind and get the consideration. Despite what might be expected, from the perspective of Kangasniemi, Pakkanen and Korhonen (2015), the four significant consideration giving measures incorporates awareness of other's expectations, mindfulness towards the necessities of the patient, feeling of competency and the reactions of the consideration collector. The atten dant for this situation, satisfies these four factors by being mindful and mindful towards the need of Mr. Jones who feels huge stomach torment. I figure, this medical caretaker do have the feeling of capability towards the expert obligation as an attendant which I additionally need to have in the event that I need to improve my vocation as a medical caretaker. Like the medical caretaker, I likewise should be mindful towards the necessities of my allocated understanding alongside doing the necessary activities so as to give the patient physical help. The contentions between the expert medical caretakers with the doctors are normal in the human services area. Nonetheless, if the attendant attempts to actualize her own thought and comprehension in the drug methodology of the patient by conflicting with the assessment of the specialist, she should be guaranteed about the effect of her choice on the wellbeing of the patient since she can't be the capable one for the demise of the patien t. Nonetheless, as I would like to think, Mr. Jones extraordinarily needs mental help from an adorable individual on whom he can trust and who can give him legitimate help and care. On the off chance that I was the doled out medical attendant for Mr. Jones, I would have depend on the guiding meetings which can drive away the forlornness of the patient somewhat which can likewise dismiss his consideration from his physical infirmity. End Along these lines, the self advancement of the attendant who gains from the contextual analysis of Mr. Jones has been shown strikingly. By investigating the contextual analysis, the attendant has discovered that the wellbeing security of the patient is by all accounts the primary most things which the clinical experts need to consider. The attendants do reserve the privilege to take speedy choices as per the significance of the circumstance yet before that they have to guarantee the measure from their bosses in such a case that it cause mischief to the soundness of the patient, the medical caretaker will be the capable one. Accordingly, it is critical to play out the expert obligations with pride and direction from the bosses at the working environment. References Douglas, M.K., Rosenkoetter, M., Pacquiao, D.F., Callister, L.C., Hattar-Pollara, M., Lauderdale, J., Milstead, J., Nardi, D. also, Purnell, L., 2014. Rules for executing socially equipped nursing care.Journal of Transcultural Nursing,25(2), pp.109-121 Kangasniemi, M., Pakkanen, P. also, Korhonen, A., 2015. Proficient morals in nursing: an integrative review.Journal of cutting edge nursing,71(8), pp.1744-1757 Zahedi, F., Sanjari, M., Aala, M., Peymani, M., Aramesh, K., Parsapour, A., Maddah, S.B., Cheraghi, M.A., Mirzabeigi, G.H., Larijani, B. also, Dastgerdi, M.V., 2013. The code of morals for nurses.Iranian diary of open health,42(1), p.1
Crops and vegetables Essay Example for Free
Yields and vegetables Essay Commitment of Crops in 1995-96 was 15. 03, in 1997-98 was 14. 59, in 1999-00 was 14. 59, in 2001-02 was 13. 75, in 2003-04 was 13. 23, in 2005-06 was 12. 19. Commitment of yields and vegetables is diminishing step by step. In spite of the fact that creation of harvests has expanded our territory has diminished, so our absolute creation has diminished and along these lines commitment of yields on economy is diminishing. Commitment of Crops and Vegetables in absolute agribusiness in 1995-96 was 58. 53%, in 1997-98 was 57. 58%, in 1999-00 was 57. 04%, in 2001-02 was 57. 32%, in 2003-04 was 57. 32%, in 2005-06 was 55. 99%. From these rate sums we can without much of a stretch say that among the all out horticulture division, commitment of yields and vegetables is most and it is over 5o% in every year. In the event that we can not expand our harvests creation, at that point it will have no commitment on GDP. Animals Contribution of Livestock in 1995-96 was 3. 36, in 1997-98 was 3. 19, in 1999-00 was 3. 02, in 2001-02 was 2. 96, in 2003-04 was 2. 91, in 2005-06 was 2. 93. In spite of the fact that numerous organizations are being set up step by step domesticated animals isn't contributing enough on GDP. Commitment of Livestock in complete horticulture in 1995-96 was 13. 08%, in 1997-98 was 12. 59%, in 1999-00 was 11. 81%, in 2001-02 was 12. 34%, in 2003-04 was 12. 61%, in 2005-06 was 13. 46%. From these above rate sums we can say that however our animals creation isn't expanding. Be that as it may, commitment of domesticated animals on all out horticulture is expanding as of late. Ranger service As we are chopping down more trees to meet our day by day need our ranger service is continuously diminishing step by step and along these lines commitment of ranger service on GDP is likewise diminishing. Commitment of Forestry in 1995-96 was 1. 90, in 1997-98 was 1. 89, in 1999-00 was 1. 88, in 2001-02 was 1. 88, in 2003-04 was 1. 83, in 2005-06 was 1. 79. Commitment of Forestry in all out farming in 1995-96 was 7. 52%, in 1997-98 was 7. 46%, in 1999-00 was 7. 35%, in 2001-02 was 7. 84%, in 2003-04 was 7. 93%, in 2005-06 was 8. 22%. As other sub-division is diminishing more than ranger service, commitment of ranger service on all out agribusiness has expanded as of late. Farming and ranger service Fisheries Contribution of Fisheries in 1995-96 was 5. 36, in 1997-98 was 5. 67, in 1999-00 was 6. 09, in 2001-02 was 5. 40, in 2003-04 was 5. 11, in 2005-06 was 4. 86. We see that commitment of fisheries on GDP was expanding from 1995-96 to 1999-2000, yet after that it has been diminishing. In spite of the fact that the commitment of fisheries isn't much on GDP of Bangladesh, this sub-area has become a significant and significant wellspring of farming. Commitment of Fisheries in all out agribusiness part, in 1995-96 was 20. 87%, in 1997-98 was 22. 38%, in 1999-00 was 23. 81%, in 2001-02 was 22. 51%, in 2003-04 was 22. 14%, in 2005-06 was 22. 32%. Which is more than domesticated animals and ranger service. Segment/Sub division 95 96 97 98 99 00 01 02 03 04 05-06 Yields 15. 03 15. 21 14. 59 14. 33 14. 59 14. 7 13. 75 13. 43 13. 23 12. 51 12. 19 In ( % ) 58. 53 58. 80 57. 57 56. 68 57. 03 58. 72 57. 31 57. 22 57. 32 56. 14 55. 99 Livestock 3. 36 3. 27 3. 19 3. 12 3. 02 2. 95 2. 96 2. 93 2. 91 2. 95 2. 93 In ( % ) 13. 08 12. 64 12. 58 12. 34 11. 80 11. 78 12. 33 12. 48 12. 60 13. 24 13. 45 Forestry 1. 93 1. 91 1. 89 1. 9 1. 88 1. 87 1. 88 1. 86 1. 83 1. 82 1. 79 In ( % ) 7. 51 7. 38 7. 45 7. 51 7. 34 7. 47 7. 83 7. 92 7. 92 8. 16 8. 22 Fisheries 5. 36 5. 48 5. 67 5. 93 6. 09 5. 51 5. 4 5. 25 5. 11 5 4. 86 In ( % ) 20. 87 21. 18 22. 37 23. 45 23. 80 22. 01 22. 50 22. 36 22. 14 22. 44 22. 32 Total 25. 68 25. 87 25. 34 25. 28 25. 58 25. 03 23. 99 23. 47 23. 08 22. 28 21. 77 Contribution of Agriculture in Employment The linkage between the agrarian segment and the economy all in all is regarding business age. This is particularly significant in light of the fact that farming is by a long shot the biggest boss of needy individuals, and subsequently has a key job in destitution mitigation. As indicated by the 1981 statistics, all out work was roughly 24 million individuals (Table 2. 7). Of these, more than 60 percent were utilized in the agrarian area, speaking to 14. 5 million individuals. This figure speaks to those straightforwardly working in agribusiness and does exclude work in farming related assembling enterprises. As per the 1991 statistics, the quantity of utilized in agribusiness expanded to 16. 3 million. While this figure shows that the portion of farming in all out business declined over the 10-year time frame, agribusiness despite everything gave work to well over a large portion of the all out workforce (again barring work in horticulture related enterprises). Measurements of the Labor Force Survey (LFS) in 1989 and again in 1991 show a comparable example, despite the fact that they demonstrate an increasingly noteworthy job for agribusiness in work age. The fundamental contrast between the two reviews is that the LFS incorporates family unit based financial movement, and along these lines maybe gives a superior image of real work examples and patterns. As indicated by the 1989 LFS, very nearly seventy five percent of the all business were gotten straightforwardly from the farming part, with 34 million utilized. The 1991 review demonstrated that horticulture kept on giving an occupation to by far most of Bangladeshis, despite the fact that its offer dropped marginally in contrast with non-ranch work. As indicated by the last statistics which is occurred in 2002-2003 the work power working in farming is 51. 7% of the all out work power of the nation. Ladies investment in Agriculture In the financial setting of Bangladesh, inclusion of ladies in agribusiness is significant. It is simpler to control country urban relocation by drawing in ladies in agrarian exercises to a more noteworthy degree. Thinking about ladies. s contribution in farming, the accompanying projects will be taken in the mood for upgrading their job under the extent of the National Agriculture Policy: Agriculture related exercises like post collect activities, seed conservation, nursery business, jute stripping, vegetable development, estate planting, gardening, creation of green seeds, foundation and the board of cabin ventures dependent on privately delivered agrarian products, and so forth are truly reasonable for ladies. Broad preparing projects will be directed and capital help will be given to energize womenââ¬â¢s intrigue and improve their ability in such exercises. the ladies are consistently a significant work power of agribusiness. A vast dominant part of the family units in Bangladesh rely on agribusiness and related exercises like domesticated animals raising, fisheries and ranger service. In 1992-93, crops represented 77. 7% of the all out agrarian creation, fisheries 7. 8%, domesticated animals 7. 7% and ranger service 6. 7%. The rural division represented almost 36% of Gross Domestic Product . In spite of their standard household work, ladies are effectively engaged with horticultural creation in Bangladesh. Ladies in provincial Bangladesh are all in all liable for the vast majority of the rural work in the estate. They generally embrace home planting. Ranch exercises in the properties, going from choice of seed to collecting and putting away of yields, are overwhelmingly overseen by ladies. Notwithstanding womens significant job in horticulture, the conventional social standards and standard laws joined with the purdah framework deny Bangladeshi ladies of fair monetary chances and access to assets.
Friday, August 21, 2020
Least Restrictive Environment Essays - Special Education
Least Restrictive Environment Despite the fact that the thoughts and explanations behind comprehensive training are exceptionally respectable and can positively affect many debilitated understudies, commanding incorporation for all impaired understudies denies some the chance to suitably learn in the least prohibitive condition (LRE) as legally necessary. The battle for comprehensive training has made colossal additions from when the National Association of Retarded Youngsters was built up in 1950 to 1990 when the open law called the People with Disabilities Education Act (IDEA), P.L. 94-142, was amended. Instructive frameworks have moved from not giving training at all to the debilitated to giving schools to the incapacitated separate from non-crippled understudies. As of late typical schools have been rehearsing incorporation and have free rein to decide precisely how. The issue confronting approach producers today is whether every single crippled youngster ought to be inclusioned. On the off chance that the approach creators would simply watch the crippled understudies being inclusioned and overlook all the talk being introduced to them, they will find that not all incapacitated youngsters profit by consideration. On July 13,1996, Omer Zak gathered a few articles the hard of hearing and experts who work with the hard of hearing had submitted to him what's more, introduced them on the Internet under the title Deaf Persons and Experts Stand in opposition to Inclusion. One of the compositions submitted was entitled Translator Isn't Enough! composed by Leah Hager Cohen. The creator is a translator for an eleventh grade hard of hearing understudy that is being inclusioned in a ordinary school. Cohen clarifies how the hard of hearing understudy will sit unobtrusively without anyone else before class starts while the remainder of the understudies are mingling and interfacing with one another. The piece proceeds to clarify how the hard of hearing understudy must glance at the translator during class so as to get the exercise being introduced by the educator. At the point when the understudy looks takes her eyes off the translator to write in her notes the mediator must quit marking. When the understudy thinks back to the translator she starts marking once more. The more regularly the understudy stops to write in her notes the more distant behind the educator the translator gets. As the mediator falls behind she should attempt to get up to speed causing lost data. On the off chance that the educator includes a visual guide, for example, a guide or a graph, the understudy must focus on three things making her fall even more distant behind. The hard of hearing understudy once in a while has the chance to be the one to answer an inquiry posed by the instructor because of the deferral brought about by utilizing an translator. Before the mediator even gets the inquiry marked another understudy has addressed it. Cohen additionally clarifies that while an educator will ask her how the understudy is getting along numerous instructors will decrease a challenge to ask the understudy herself through the mediator. That declination tends to distance the hard of hearing understudy considerably more. Joe Murray likewise contributed an article to Zak. Murray is a hard of hearing individual who was completely inclusioned all through his scholastic profession up and including school. Murray was by most measures a very effective understudy. He took an interest in sports and other extra curricular exercises alongside going to Europe as an international student. Murray clarifies how in the fog of all his prosperity he believed he was not satisfying his latent capacity furthermore, couldn't do as such outside the hard of hearing network. Murray needed to make a assembled exertion at all that he did where as though he was in a situation with his hard of hearing friends the progression of data and action would have occurred all the more normally. One of the greatest contention supporters of full incorporation attempt to present is the way that impaired understudies and non-incapacitated understudies will have the chance to socially cooperate with one another. It is trusted that this communication will separate the partialities and confusions individuals have about the incapacitated. On account of a hard of hearing understudy the contrary remains constant. In a school for the hard of hearing the understudies can convey and associate openly with no limitations. At the point when a hard of hearing kid is put in a school for the consultation that kid is separated from the remainder of her schoolmates. All together for effective figuring out how to occur an understudy must feel esteemed and agreeable in the homeroom (Ormrod). On the off chance that a hard of hearing kid is secluded from her cohorts because of the absence of correspondence she will never pick up the sentiment of being esteemed or agreeable. The data handling capacities of understudies must be contemplated while setting them in any scholastic circumstance. Understudies need time to have the option to
Thursday, August 6, 2020
How Negative Thinking Patterns Affect Anxiety
How Negative Thinking Patterns Affect Anxiety Panic Disorder Coping Print Negative Thinking Patterns and Your Beliefs By Katharina Star, PhD facebook linkedin Katharina Star, PhD, is an expert on anxiety and panic disorder. Dr. Star is a professional counselor, and she is trained in creative art therapies and mindfulness. Learn about our editorial policy Katharina Star, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on July 29, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on August 16, 2019 Zero Creatives/Cultura/Getty Images More in Panic Disorder Coping Symptoms Diagnosis Treatment Related Conditions According to theories of cognitive therapy, your thoughts and values determine the way you see yourself and the world around you. Thoughts and beliefs that are grounded in pessimism can negatively impact your feelings, emotions, and mental health. These harmful perceptions are common issues that can contribute to the symptoms of mood and anxiety disorders. Self-Defeating Beliefs and Negative Thinking Patterns In order to overcome negative thinking patterns and self-defeating beliefs, it is important to understand the definitions and differences between these two concepts. Self-defeating beliefs: Your belief system is made up of your personal views, attitudes, and values. Your beliefs are always with you, shaping the way in which you see yourself and the world around you. Self-defeating beliefs can set you up for failure and dissatisfaction. For instance, if it is your belief that your self-worth is solely determined by your accomplishments, you will only feel fulfilled when you are excelling at your career, achieving your goals, or reaching a desired level of status. Self-defeating beliefs fall into two categories: intrapersonal beliefs you have about yourself and interpersonal beliefs about your relationships. Intrapersonal Perfectionism Approval Achievement Interpersonal Blame Submissiveness Fear of conflict Negative thinking patterns: Unlike self-defeating beliefs, negative thinking patterns are not always with you. Rather, they only surface when you are faced with an issue. Also known as cognitive distortions, these negative thoughts will come to mind during times of stress and reinforce your self-defeating beliefs. For instance, perhaps you hold the self-defeating belief that your worth is solely defined by your achievements. You may feel okay as long as you are able to consistently reach your goals. However, when faced with unforeseen setbacks or obstacles, negative thinking patterns may cause you to over-analyze or exaggerate the severity of a situation, ultimately triggering unfounded anxiety. In such circumstances, you may begin to have negative thoughts, such as labeling yourself a âfailureâ or blaming yourself for not reaching your goal. You may think to yourself, âI will never be a successâ or âit must not have been meant to be.â Over time, these thoughts can lower oneâs self-esteem and may even contribute to the symptoms of depression and panic disorder. This Type of Negative Thinking May Be Adding to Your Anxiety Overcoming These Thoughts Our personal beliefs are learned and developed over time, making them very difficult to change. Similarly, thought patterns become a habitual way of thinking that is so ingrained, we are often unaware of them. However, there are ways to break the cycle of self-defeating beliefs and negative thinking patterns. To rise above your self-defeating beliefs and negative thoughts, start by recognizing when these issues come up in your life. For instance, notice your outlook on life and how you react to different problems. Do you face your problems head-on or do you succumb to negative thoughts? Is life full of possibilities or do you see the glass as always being half-empty? After you start acknowledging self-defeating beliefs and negative thinking patterns, take back control by challenging them. For example, if youre feeling inadequate, question if its true that others only accept you free of flaws and imperfections. Are you really a âloserâ if you do not attain a certain amount of success? Do you always fail at what you set out to accomplish? How Perfectionism Can Contribute to Anxiety Continue to dispute your beliefs and thoughts, replacing them with more positive and realistic ones. When you start confronting your negative views, you can begin to notice how many of them are not true in your life. Instead of assuming the worst, you may think to yourself that you feel disappointed you did not reach a certain goal, but accept that you are learning and growing from your mistakes and setbacks. Developing new beliefs and ways of thinking will require some extra effort and consistency on your part. Through monitoring, confronting, and rethinking your negative thoughts and beliefs, you can unlearn or change them to more nurturing, empowering, and encouraging ways of viewing your life. Over time, you may be able to shift your thoughts and beliefs to more positive and realistic ones.
Monday, June 22, 2020
Key Elements of Brand Identity Design
In this post, I've assembled information that's scattered across the web to provide an authoritative guide to corporate brand identity design. I've boiled it down to 7 elements that you'll need to include as you create your own brand identity design and work toward the larger goal of building a well-loved brand. Watch: 7 steps to creating a brand identity Get a head start on digital brand management with our free eBook: Managing your brand in the cloud Table of contents What is a brand? What is a brand identity? How to create a brand identity 10 best corporate identity design examples Before we go over the 7 elements of brand identity design, we need to align on a few key definitions. First of all... What is a brand? The word "brand" is used pretty loosely these days. For example, people might use the word "brand" to talk about logos, though a logo is just one part of a brand. It's a symbol that represents a deeper emotional tie. Seth Godin has a great definition of brand that addresses this point: "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." A logo, packaging, typography, and personality all represent a brand, along with customer service, price, product quality, and corporate responsibility, but a brand is a bit more intangible. It's emotional, visual, historical, and human. It's an experience that separates different products and services in a world where quality is often comparable or the same. What is brand identity? Brand identity is the face of a brand. As discussed in the previous section, a brand is an emotional and even philosophical concept, while brand identity is the visual component of a brand that represents those larger ideas. Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It's both outward- and inward-facing. It's vital that brand identity be consistent. Because it's representing and reinforcing the emotions of a brand, the message portrayed by brand identity components needs to be clear, and it needs to be the same no matter where it's displayed. To manage brand identity, organizations should invest in a brand management system that helps them stay consistent while still having the flexibility and the speed necessary to succeed in today's market. Components of this system might include a style guide, brand management software, and employee training. So what is brand identity design, and how do you create a brand identity? Basically, it's brand identity applied. Brand identity design is the actual process of creating the logo, color palette, typography, etc. With these definitions in mind, what follows is an overview of the 7 key design elements you need to create a brand identity that is strong, consistent, and attractive. 1. Clear brand purpose and positioning The first part of establishing a brand identity is determining what your purpose and positioning is. The brand purpose is the big reason for your existence. Brand positioning is the naming of who your product is for and why your product is a better option than the competitors. Defining these will inform your strategy as you create a logo, decide on a color palette, etc. A process called Purpose, Position and Personality is useful for answering these questions (we'll talk more about personality in the next section). According to Arielle Jackson, startup founder and Google veteran: "Your purpose is how you want to change the world for the better." Jackson also recommends this diagram as a guide for determining your purpose: Jackson explains the diagram this way: "In one circle, you have cultural tension. This is what is happening in the world that's relevant to you. In the other circle, is your brand's best self. This is what your company delivers at its prime," says Jackson. "The intersection of these two areas is... 'the big ideal' ââ¬â or your purpose." For a great example of a succinct, tangible corporate purpose, check out this statement from Apple: "Apple's 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it." Not too shabby. Brand positioning is the process of making the purpose actionable. By naming your target customer and differentiating yourself from the competition, you lay the groundwork for your brand to accomplish your purpose. For more in-depth information on the purpose, position and personality process, check out this ebook. 2. Thorough market research A brand's purpose and positioning can be informed, at least in part, by market and customer research. To understand the cultural tension described in the previous section, research is crucial. For beginners to market research, there is a wealth of content online to help. One of the best ways to conduct market research is to simply talk to people. Phone interviews allow for detailed discussions and place a helpful emphasis on the human element of researchââ¬âan element that's essential if you want to make an emotional appeal to customers. Beyond phone interviews, online survey tools, like Survey Monkey, are a fast way to gather a lot of information, and government resources can also be a powerful tool. Good market research can also help you determine who your main customer personas are, a term which I'm using here to indicate a slightly different concept than "target customers," which was mentioned earlier. Your customer persona goes beyond just defining what problem a customer has and details some of the professional and personal traits of your focus customers. Defining these traits will help you know what kind of a personality your brand should have to be appealing to customers. 3. Likable brand personality Something I've heard several times is the question "If your brand were a person, what would they be like?" It might be a bit clichà © at this point, but it's a smart way to think about brand personality. And brand personality is an important thing to consider. It will come through in every part of your brand identity if you get it right. Brand personality has a huge impact on the voice and tone used in your marketing materials and other communications. If a personality isn't established, customers will get mixed messages and have trouble connecting with your brand. If you're having a hard time getting started, here's an exercise to try: Which celebrities best represent your brand? Is there an actor or actress, musician, or public personality that embodies the same traits as your brand? This could be a good starting point for nailing down different aspects of your brand's personality. Once you've pictured the kind of person your brand would be and listed off a few attributes they have, it's helpful to boil down your brand's personality into a single statement. Here's what we came up with for Lucidpress: Lucidpress surprises you with its intelligence, wit, and ability to get the job done. How did we do? 4. Memorable logo Which came firstââ¬âthe logo or the brand? It's difficult to say, because logos and brands are constantly being refined and adjusted, but by and large, a clear brand should come first, followed by a logo that matches, compliments, and enhances that brand. Your logo is central to your brand identity design. It's the piece of your brand identity that people will be exposed to the most. It needs to line up with all the other elements of your brand identity, as well as the broader emotional appeal of your brand. For example, take a look at this logo: What do you think of? I bet you noticed it earlier and instantly thought of nostalgia, magic, laughter, or something similar. The playful script oozes with creativity and fun, and that jives with the overall brand Disney has established. To increase your chances of having a memorable logo that encourages a strong emotional response, go for a simple look. Take a look at the logos of the world's top 3 brands (according to Interbrand): They're simple and instantly recognizable. Even Coca-Cola's logo, the most complex of the three, is just a straight line of text in a single font, with no graphical elements surrounding it. When a logo is simple, it becomes an open canvas customers can fill with positive experiences they have with the brand. Also, the simpler the logo, the easier it is to scale between mediums such as digital advertising and the more traditional print advertising such as flyers or brochures. The final thing to consider when designing a brand logo is all the places a it could possibly be displayed. A logo needs to be flexible enough to look great on a huge billboard or as a tiny social media icon. Simplicity is helpful here as well. 5. Attractive color palette Related to logo design is the color palette. This should also be simple, with only 1 to 3 primary colors (though Google got away with 4). Knowing a bit about the emotions conveyed by certain colors can help you select the right ones. A lot of color psychology is intuitive, like blue expressing calm and red and yellow expressing passion and energy. Depending on the tint or shade of a color you use, that emotion can be adjusted. A tint is the color mixed with white, making it lighter, and a shade is the color mixed with black, making it darker. A lighter tint of blue conveys tranquility, while a darker shade of blue often conveys trust, an effect that many banks use in their color schemes. As mentioned earlier, brands should have only a few primary colors, but you can also select secondary colors to be used alongside your primary colors in some of your materials. Selecting a few additional colors helps your brand stay exciting but still on brand. 6. Professional typography Stressing about finding just the right font may lead others to designate you a "typography nerd," but you'll come out ahead when you pick a font that works in harmony with your logo and colors. Fonts are powerful. The most famous fonts are recognizable even when taken out of context. You'll want a single primary typeface to lead your brand design, and it should work well with your logo and your color palette. It should also, like your logo and color palette, be simple. If you'd like to know more, I found this beginner's guide to typography helpful. It covers a few best practices: Don't use fancy fonts (especially if you don't have the experience or knowledge to use them well). Don't avoid default fonts. They're readable, and you can set the typeface differently if you want it to stand out. Don't mix more than two font families at a time. Do mix contrasting fonts (such as a serif and a sans-serif). Choose the right font size and line length for legibility. Align your text to the left. A ragged right is easy to read. If it's over 60 characters per line, it's okay to justify it. However, avoid hyphenation. Don't use all-caps to emphasize text. Of course, all of these rules can be broken if you know how to do it effectively. The key is understanding why the best practices work, so you can justify bending the rules for your brand identity. 7. On-brand supporting graphics Since we live in a multimedia world, the final step in creating a brand identity is an extended visual language with supporting graphics, design assets, icons and photographs. Take a look at Google's Visual Assets Guidelines to see how they carefully explain their take on icon design. They cover a whole range of brand design considerations: A reductive (or "flat") approach A preference for geometric shapes Icons always face front Straight, hard shadows as opposed to curved, soft ones Standard background colors Icons align to the pixel grid Icon padding according to shape Because of Google's close attention to their extended visual language, when you see a Google icon, you know it's a Google icon. Creating a brand guide that addresses multiple elements of brand design will help streamline the production of ad materials in the future. This ensures that every email newsletter, social media post, or promotional pamphlet adheres to the same familiar standards. Next steps There may be redesigns and re-evaluating ahead, but starting off with a strong, confident brand and a unified brand identity will add clarity to everything you do. And though change may be necessary in the future, stay fiercely consistent so that your brand is the one that comes to mind when someone has a problem you can solve. 10 best corporate identity design examples So this is the list of the 10 best corporate identity design examples. Now, let's get one thing out of the way, this isn't really the best. (I mean, who am I to judge that? Is anyone really qualified to make that list? But I digress; I had to include "best" because our content manager said it would be good for SEO.) So, if you searched for "best" and ended up here, well, you're welcome. So, while this is not the authoritative list, it is a list of some very solid corporate identity branding designs that have turned up over the last few years. Related: 10 examples of great brand guidelines Airbnb A few years ago Airbnb decided that their brand needed a refresh, so they called in San Francisco-based DesignStudio for some help. When Airbnb rebranded, it was very controversial both inside and outside of the design world. But as with many logo redesigns, after some time has passed, it's easy to look back and see that they made the right decisions. It's obvious now that it was the right decision to move away from the then-trendy script logotype to the more iconic stylized "A." DesignStudio worked hard to incorporate the international, friendly, adventurous and belonging nature of Airbnb. This meant simplifying the logo from words to just an icon, eliminating language barriers and making it universally recognizable. By incorporating a large palette of colors and a variety of photography styles, any culture or country can now identify with the Airbnb brand. Read more: New logo & identity for Airbnb by DesignStudio Key takeaways In this case, the old branding for Airbnb did not align to the values and needs of the company. It called for not just a revision or an update, but a complete overhaul. I respect them for being willing to undertake a massive change to their corporate identity for the greater good of serving their customers. Spotify Spotify, the Swedish music streaming service, has taken music lovers by storm. But the original logo is probably foreign to most American listeners. It was a funky logo type with the "O" lifted up and (what I assume are) radio waves coming out of it. In 2013 Spotify updated their design, focusing on the "circle with radio waves" motif. They stuck with the green and white but introduced a gradient that gave the mark some fake 3-D dimension. In 2015 the brand consultancy group Collins took a crack at refining the 2013 logo design. And in my opinion, they knocked it out of the park. One of the things I love about the Spotify branding is that it successfully uses a large color palette. While green is their primary color, it is certainly not the only color they use. I also appreciate the use of the duotone technique, gradients and pop art graphics. These techniques can help pull the branding together even though Spotify features musicians who represent a large spectrum of styles. Read more: New identity for Spotify by Collins Key takeaways Don't be afraid of color. Consider using unexpected art styles, like duotone, as key parts of the visual branding. Australian Open The Australian Open went through a rebrand in 2016 by agency Landor Australia. They took a dated logo and completely overhauled the look. They eliminated any visual reference to tennis players or tennis balls and simplified the mark down to just "AO." They simplified that even more by knocking the crossbar out of the A. They then applied this "circle and delta shapes" motif across all other branding. The result is a branding system that is bold, athletic and fun. They eliminated all of the stuffiness that the previous logo had. Read more: Landor helps Australian Open change game Key takeaways Sometimes a logo needs to be completely rethought. If the current logo is not true to the goals and values of the client, it's got to change. Also, don't be afraid to boil a brand system down to simple, essential elements. City of Melbourne A great follow-up to the Australian Open is the rebranding of the City of Melbourne back in 2009. Melbourne had a very safe, predictable city logo. It had all of the required "city logo things": Sun? Check. Roman column? Check. Some sort of plant? Check. It was very official-lookingââ¬âand very boring. The city also had a problem in that every city department and event had its own logo, without any consistency. In 2009 the city rebranded, completely overhauling the logo of the city and introducing a identity system. I just want to note that this is a difficult task for any large organization, but government organizations are notorious for being resistant to change, so kudos to the designers and their government counterparts for pulling off this redesign. The new design is simply fantastic. It does so many positive things for the branding of the city. First, it better reflects Melbourne's vibrant culture and makes it more appealing to visitors. Second, it unifies the many different logos that existed before. Finally, it creates a visual language that can be used across all of their messaging. I appreciate the nice details, like how the logo can be broken up into individual shape elements, making it even more versatile. Read more: City of Melbourne gallery on Behance Key takeaways Just because logos for a certain type of client are usually boring doesn't mean the one you make has to be. Cities are not known for having great logos, but Melbourne bucked that trend. Make the logo and identity system versatile enough that they can be used in a variety of situations and needs, so the design system is future-proof. Heart & Stroke Foundation The new Heart & Stroke logo is a master class in minimalism and reduction. Pentagram's famous Paula Scher took a busy, very official-looking logo and distilled it down to its basic message. I really appreciate how Scher tucked everything so close together. The stroke mark is neatly placed under the curve of the heart, and the closely tracked typography is snuggled in tight under the stroke. The Heart & Stroke mark is strong enough that the name can be eliminated and replaced with locations, departments, etc., making the mark multi-functional. Read more: Pentagram's Paula Scher rebrands Heart & Stroke Foundation Canada Key takeaways The beautiful thing about this design is that it uses two extremely basic shapes that anyone could have made in Microsoft Word using Wingdings and Arial. But as is often the case in graphic design, it's not how complex a design is that proves the designer's brilliance, but how simple it can be. When making a design, delete delete delete. Kodak Kodakââ¬âyou know, the company you used to buy film from. (I kid; I still buy Kodak film from time to time to take pictures with my Pentax Spotmatic.) The Kodak company has been through a lot of trouble over the years as digital cameras have all but eliminated the need for physical film. But Kodak has pushed through it. In a recent rebrand, they went back to their roots. In 2006 the company had already eliminated the big red "K" block in favor of a simpler wordmark, but then they reversed the decision. Using a fresh sans-serif font, they stacked the letters on the right side of the red block. The visual branding on the packaging is bold and simple, helping their products stand out. Read more: New logo & identity for Kodak by Work Order Key takeaways When working with a brand that has as much history and legacy as Kodak, you can't just throw it all away. The branding effort effectively evolved the logo to keep it fresh without losing its heritage. Deliveroo British food delivery company Deliveroo recently underwent rebranding with DesignStudio, turning away from a literal depiction of a kangaroo to an abstract version that also happens to look like a hand giving the peace symbol. They opted for large, angular swashes of bold colors to fill their palette, giving the brand energy and a fun personality. The design is also decidedly flat, falling in line with contemporary design trends. The vibrant design motifs work well with their delivery uniforms, making their riders unmistakably visible. Read more: New logo & identity for Deliveroo by DesignStudio Key takeaways I love how Deliveroo successfully uses a large palette of colors. They are all exciting and work well together, but the branding is not lost by using different colors. While it can be difficult, using more than just a few colors in a brand can pay off in big ways. I also appreciate that they were able to make uniforms that were better-looking and more functional than the previous design. Improved form and function is always a design win. Pandora So, this might be a controversial brand to include in this list, considering that Paypal sued the company at the beginning of 2017 for trademark infringement. Nevertheless, we'll break down what makes the Pandora brand system work so well. Pandora's main logo is a modified, all-lowercase sans-serif wordmark. The alternate icon logo is a "P" with the bowl removed. It's interesting that, instead of reducing the wordmark to just the lowercase "p," they designed a different uppercase "P." Much like Spotify, Pandora needs to represent a large spectrum of musical styles and cultures. They went even further than Spotify in this regard by modifying their logo to visually embrace a wide array of design and photography styles. In my humble opinion, this shows that Pandora is more invested in music than their competitors. Read more: Pandora debuts new logo Key takeaways I really appreciate that Pandora went all in to pay tribute to different styles. That shows commitment to your user community. With something like music, which is so closely tied to individual identities and collective cultures, it is essential that brands show sensitivity to such things. Optus "Yes" This is one of my favorite rebrands in the last few years, also out of Australia like the Melbourne rebrand above. Sydney-based agency Re took the Optus cable brand and turned it into something awesome. By capitalizing on Optus' "Yes" mantra, Re made exciting new visuals that help the brand stand out. Compare that to the sad state of branding for U.S.-based cable companies like Comcast, Cox and Time Warner. The branding is effective and beautiful standing alone (as seen in one of their clever patterns), as a vehicle to display their various entertainment options, or included with models who I suppose are there to represent their customers. Read more: Optus rebrand on Behance Key takeaways While other cable companies are zigging towards being boring "high-tech" monsters, Optus zagged in the direction of fun, kind and personal. It's tempting to try and beat your competitors at their game, to outdo whatever design look they are going after. Often it is better to forge a new path and help yourself stand out. 99u Okay, including 99u might be cheating slightly here, but hear me out. See, 99u is Adobe's creativity thought leadership arm. They run a fantastic blog, publish books and host a yearly conference. So one, they are already a creative powerhouse, and two, because the visual branding is tied so closely to the conference, it changes every year. But in case you're still not convinced, let's dive into it and see how genius it is. A key part of what 99u does is the yearly conference. And each year, the branding is fresh and unique. At the same time, the branding always ties in with the books and website. That is the advantage of having a visual branding system that is based on design elements and principles. The specifics of the design can change, but everything still looks cohesive. Read more: Search 99u on Behance Key takeaways For brands that need to be applied across a variety of applications or updated frequently, it's important to set up a framework that supports creativity and fresh designs while still keeping your brand identifiable. Now since you made it this far, how about a bonus one? Zendesk Zendesk is help desk software that helps companies everywhere provide quick solutions to their customers. The original logo was a happy Buddha (hence the zen) wearing a headset. On the surface, Zendesk could be a boring product. They just offer help desk services. The old Buddha logo was unique and interesting at the time, but it was aging poorly. By reducing the logo down to simple shapes, it makes the logo instantly recognizable. They also capitalized on this look by expanding the simple shapes across all of their services. Finally, the shapes were brought to life thanks to fun motion graphics. Read more: The Zendesk rebrand Key takeaways Don't be afraid of simple shapes. Noted designer Aaron Draplin has spoken extensively about the importance of designing simply, eliminating the extra stuff, cutting out the fluffy details and getting down to the essential shapes. While there is a place for detail, simplifying designs almost always strengthens them. Thanks for checking out this list! I have to thank the good people over at BrandNew and Behance for helping me find these examples. I'm sure I missed many great brands, and I would love for you to submit your favorites. Then I can put together another list of the "best" corporate identity examples. For those of you about to design, I salute you. Key Elements of Brand Identity Design In this post, I've assembled information that's scattered across the web to provide an authoritative guide to corporate brand identity design. I've boiled it down to 7 elements that you'll need to include as you create your own brand identity design and work toward the larger goal of building a well-loved brand. Watch: 7 steps to creating a brand identity Get a head start on digital brand management with our free eBook: Managing your brand in the cloud Table of contents What is a brand? What is a brand identity? How to create a brand identity 10 best corporate identity design examples Before we go over the 7 elements of brand identity design, we need to align on a few key definitions. First of all... What is a brand? The word "brand" is used pretty loosely these days. For example, people might use the word "brand" to talk about logos, though a logo is just one part of a brand. It's a symbol that represents a deeper emotional tie. Seth Godin has a great definition of brand that addresses this point: "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." A logo, packaging, typography, and personality all represent a brand, along with customer service, price, product quality, and corporate responsibility, but a brand is a bit more intangible. It's emotional, visual, historical, and human. It's an experience that separates different products and services in a world where quality is often comparable or the same. What is brand identity? Brand identity is the face of a brand. As discussed in the previous section, a brand is an emotional and even philosophical concept, while brand identity is the visual component of a brand that represents those larger ideas. Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It's both outward- and inward-facing. It's vital that brand identity be consistent. Because it's representing and reinforcing the emotions of a brand, the message portrayed by brand identity components needs to be clear, and it needs to be the same no matter where it's displayed. To manage brand identity, organizations should invest in a brand management system that helps them stay consistent while still having the flexibility and the speed necessary to succeed in today's market. Components of this system might include a style guide, brand management software, and employee training. So what is brand identity design, and how do you create a brand identity? Basically, it's brand identity applied. Brand identity design is the actual process of creating the logo, color palette, typography, etc. With these definitions in mind, what follows is an overview of the 7 key design elements you need to create a brand identity that is strong, consistent, and attractive. 1. Clear brand purpose and positioning The first part of establishing a brand identity is determining what your purpose and positioning is. The brand purpose is the big reason for your existence. Brand positioning is the naming of who your product is for and why your product is a better option than the competitors. Defining these will inform your strategy as you create a logo, decide on a color palette, etc. A process called Purpose, Position and Personality is useful for answering these questions (we'll talk more about personality in the next section). According to Arielle Jackson, startup founder and Google veteran: "Your purpose is how you want to change the world for the better." Jackson also recommends this diagram as a guide for determining your purpose: Jackson explains the diagram this way: "In one circle, you have cultural tension. This is what is happening in the world that's relevant to you. In the other circle, is your brand's best self. This is what your company delivers at its prime," says Jackson. "The intersection of these two areas is... 'the big ideal' ââ¬â or your purpose." For a great example of a succinct, tangible corporate purpose, check out this statement from Apple: "Apple's 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it." Not too shabby. Brand positioning is the process of making the purpose actionable. By naming your target customer and differentiating yourself from the competition, you lay the groundwork for your brand to accomplish your purpose. For more in-depth information on the purpose, position and personality process, check out this ebook. 2. Thorough market research A brand's purpose and positioning can be informed, at least in part, by market and customer research. To understand the cultural tension described in the previous section, research is crucial. For beginners to market research, there is a wealth of content online to help. One of the best ways to conduct market research is to simply talk to people. Phone interviews allow for detailed discussions and place a helpful emphasis on the human element of researchââ¬âan element that's essential if you want to make an emotional appeal to customers. Beyond phone interviews, online survey tools, like Survey Monkey, are a fast way to gather a lot of information, and government resources can also be a powerful tool. Good market research can also help you determine who your main customer personas are, a term which I'm using here to indicate a slightly different concept than "target customers," which was mentioned earlier. Your customer persona goes beyond just defining what problem a customer has and details some of the professional and personal traits of your focus customers. Defining these traits will help you know what kind of a personality your brand should have to be appealing to customers. 3. Likable brand personality Something I've heard several times is the question "If your brand were a person, what would they be like?" It might be a bit clichà © at this point, but it's a smart way to think about brand personality. And brand personality is an important thing to consider. It will come through in every part of your brand identity if you get it right. Brand personality has a huge impact on the voice and tone used in your marketing materials and other communications. If a personality isn't established, customers will get mixed messages and have trouble connecting with your brand. If you're having a hard time getting started, here's an exercise to try: Which celebrities best represent your brand? Is there an actor or actress, musician, or public personality that embodies the same traits as your brand? This could be a good starting point for nailing down different aspects of your brand's personality. Once you've pictured the kind of person your brand would be and listed off a few attributes they have, it's helpful to boil down your brand's personality into a single statement. Here's what we came up with for Lucidpress: Lucidpress surprises you with its intelligence, wit, and ability to get the job done. How did we do? 4. Memorable logo Which came firstââ¬âthe logo or the brand? It's difficult to say, because logos and brands are constantly being refined and adjusted, but by and large, a clear brand should come first, followed by a logo that matches, compliments, and enhances that brand. Your logo is central to your brand identity design. It's the piece of your brand identity that people will be exposed to the most. It needs to line up with all the other elements of your brand identity, as well as the broader emotional appeal of your brand. For example, take a look at this logo: What do you think of? I bet you noticed it earlier and instantly thought of nostalgia, magic, laughter, or something similar. The playful script oozes with creativity and fun, and that jives with the overall brand Disney has established. To increase your chances of having a memorable logo that encourages a strong emotional response, go for a simple look. Take a look at the logos of the world's top 3 brands (according to Interbrand): They're simple and instantly recognizable. Even Coca-Cola's logo, the most complex of the three, is just a straight line of text in a single font, with no graphical elements surrounding it. When a logo is simple, it becomes an open canvas customers can fill with positive experiences they have with the brand. Also, the simpler the logo, the easier it is to scale between mediums such as digital advertising and the more traditional print advertising such as flyers or brochures. The final thing to consider when designing a brand logo is all the places a it could possibly be displayed. A logo needs to be flexible enough to look great on a huge billboard or as a tiny social media icon. Simplicity is helpful here as well. 5. Attractive color palette Related to logo design is the color palette. This should also be simple, with only 1 to 3 primary colors (though Google got away with 4). Knowing a bit about the emotions conveyed by certain colors can help you select the right ones. A lot of color psychology is intuitive, like blue expressing calm and red and yellow expressing passion and energy. Depending on the tint or shade of a color you use, that emotion can be adjusted. A tint is the color mixed with white, making it lighter, and a shade is the color mixed with black, making it darker. A lighter tint of blue conveys tranquility, while a darker shade of blue often conveys trust, an effect that many banks use in their color schemes. As mentioned earlier, brands should have only a few primary colors, but you can also select secondary colors to be used alongside your primary colors in some of your materials. Selecting a few additional colors helps your brand stay exciting but still on brand. 6. Professional typography Stressing about finding just the right font may lead others to designate you a "typography nerd," but you'll come out ahead when you pick a font that works in harmony with your logo and colors. Fonts are powerful. The most famous fonts are recognizable even when taken out of context. You'll want a single primary typeface to lead your brand design, and it should work well with your logo and your color palette. It should also, like your logo and color palette, be simple. If you'd like to know more, I found this beginner's guide to typography helpful. It covers a few best practices: Don't use fancy fonts (especially if you don't have the experience or knowledge to use them well). Don't avoid default fonts. They're readable, and you can set the typeface differently if you want it to stand out. Don't mix more than two font families at a time. Do mix contrasting fonts (such as a serif and a sans-serif). Choose the right font size and line length for legibility. Align your text to the left. A ragged right is easy to read. If it's over 60 characters per line, it's okay to justify it. However, avoid hyphenation. Don't use all-caps to emphasize text. Of course, all of these rules can be broken if you know how to do it effectively. The key is understanding why the best practices work, so you can justify bending the rules for your brand identity. 7. On-brand supporting graphics Since we live in a multimedia world, the final step in creating a brand identity is an extended visual language with supporting graphics, design assets, icons and photographs. Take a look at Google's Visual Assets Guidelines to see how they carefully explain their take on icon design. They cover a whole range of brand design considerations: A reductive (or "flat") approach A preference for geometric shapes Icons always face front Straight, hard shadows as opposed to curved, soft ones Standard background colors Icons align to the pixel grid Icon padding according to shape Because of Google's close attention to their extended visual language, when you see a Google icon, you know it's a Google icon. Creating a brand guide that addresses multiple elements of brand design will help streamline the production of ad materials in the future. This ensures that every email newsletter, social media post, or promotional pamphlet adheres to the same familiar standards. Next steps There may be redesigns and re-evaluating ahead, but starting off with a strong, confident brand and a unified brand identity will add clarity to everything you do. And though change may be necessary in the future, stay fiercely consistent so that your brand is the one that comes to mind when someone has a problem you can solve. 10 best corporate identity design examples So this is the list of the 10 best corporate identity design examples. Now, let's get one thing out of the way, this isn't really the best. (I mean, who am I to judge that? Is anyone really qualified to make that list? But I digress; I had to include "best" because our content manager said it would be good for SEO.) So, if you searched for "best" and ended up here, well, you're welcome. So, while this is not the authoritative list, it is a list of some very solid corporate identity branding designs that have turned up over the last few years. Related: 10 examples of great brand guidelines Airbnb A few years ago Airbnb decided that their brand needed a refresh, so they called in San Francisco-based DesignStudio for some help. When Airbnb rebranded, it was very controversial both inside and outside of the design world. But as with many logo redesigns, after some time has passed, it's easy to look back and see that they made the right decisions. It's obvious now that it was the right decision to move away from the then-trendy script logotype to the more iconic stylized "A." DesignStudio worked hard to incorporate the international, friendly, adventurous and belonging nature of Airbnb. This meant simplifying the logo from words to just an icon, eliminating language barriers and making it universally recognizable. By incorporating a large palette of colors and a variety of photography styles, any culture or country can now identify with the Airbnb brand. Read more: New logo & identity for Airbnb by DesignStudio Key takeaways In this case, the old branding for Airbnb did not align to the values and needs of the company. It called for not just a revision or an update, but a complete overhaul. I respect them for being willing to undertake a massive change to their corporate identity for the greater good of serving their customers. Spotify Spotify, the Swedish music streaming service, has taken music lovers by storm. But the original logo is probably foreign to most American listeners. It was a funky logo type with the "O" lifted up and (what I assume are) radio waves coming out of it. In 2013 Spotify updated their design, focusing on the "circle with radio waves" motif. They stuck with the green and white but introduced a gradient that gave the mark some fake 3-D dimension. In 2015 the brand consultancy group Collins took a crack at refining the 2013 logo design. And in my opinion, they knocked it out of the park. One of the things I love about the Spotify branding is that it successfully uses a large color palette. While green is their primary color, it is certainly not the only color they use. I also appreciate the use of the duotone technique, gradients and pop art graphics. These techniques can help pull the branding together even though Spotify features musicians who represent a large spectrum of styles. Read more: New identity for Spotify by Collins Key takeaways Don't be afraid of color. Consider using unexpected art styles, like duotone, as key parts of the visual branding. Australian Open The Australian Open went through a rebrand in 2016 by agency Landor Australia. They took a dated logo and completely overhauled the look. They eliminated any visual reference to tennis players or tennis balls and simplified the mark down to just "AO." They simplified that even more by knocking the crossbar out of the A. They then applied this "circle and delta shapes" motif across all other branding. The result is a branding system that is bold, athletic and fun. They eliminated all of the stuffiness that the previous logo had. Read more: Landor helps Australian Open change game Key takeaways Sometimes a logo needs to be completely rethought. If the current logo is not true to the goals and values of the client, it's got to change. Also, don't be afraid to boil a brand system down to simple, essential elements. City of Melbourne A great follow-up to the Australian Open is the rebranding of the City of Melbourne back in 2009. Melbourne had a very safe, predictable city logo. It had all of the required "city logo things": Sun? Check. Roman column? Check. Some sort of plant? Check. It was very official-lookingââ¬âand very boring. The city also had a problem in that every city department and event had its own logo, without any consistency. In 2009 the city rebranded, completely overhauling the logo of the city and introducing a identity system. I just want to note that this is a difficult task for any large organization, but government organizations are notorious for being resistant to change, so kudos to the designers and their government counterparts for pulling off this redesign. The new design is simply fantastic. It does so many positive things for the branding of the city. First, it better reflects Melbourne's vibrant culture and makes it more appealing to visitors. Second, it unifies the many different logos that existed before. Finally, it creates a visual language that can be used across all of their messaging. I appreciate the nice details, like how the logo can be broken up into individual shape elements, making it even more versatile. Read more: City of Melbourne gallery on Behance Key takeaways Just because logos for a certain type of client are usually boring doesn't mean the one you make has to be. Cities are not known for having great logos, but Melbourne bucked that trend. Make the logo and identity system versatile enough that they can be used in a variety of situations and needs, so the design system is future-proof. Heart & Stroke Foundation The new Heart & Stroke logo is a master class in minimalism and reduction. Pentagram's famous Paula Scher took a busy, very official-looking logo and distilled it down to its basic message. I really appreciate how Scher tucked everything so close together. The stroke mark is neatly placed under the curve of the heart, and the closely tracked typography is snuggled in tight under the stroke. The Heart & Stroke mark is strong enough that the name can be eliminated and replaced with locations, departments, etc., making the mark multi-functional. Read more: Pentagram's Paula Scher rebrands Heart & Stroke Foundation Canada Key takeaways The beautiful thing about this design is that it uses two extremely basic shapes that anyone could have made in Microsoft Word using Wingdings and Arial. But as is often the case in graphic design, it's not how complex a design is that proves the designer's brilliance, but how simple it can be. When making a design, delete delete delete. Kodak Kodakââ¬âyou know, the company you used to buy film from. (I kid; I still buy Kodak film from time to time to take pictures with my Pentax Spotmatic.) The Kodak company has been through a lot of trouble over the years as digital cameras have all but eliminated the need for physical film. But Kodak has pushed through it. In a recent rebrand, they went back to their roots. In 2006 the company had already eliminated the big red "K" block in favor of a simpler wordmark, but then they reversed the decision. Using a fresh sans-serif font, they stacked the letters on the right side of the red block. The visual branding on the packaging is bold and simple, helping their products stand out. Read more: New logo & identity for Kodak by Work Order Key takeaways When working with a brand that has as much history and legacy as Kodak, you can't just throw it all away. The branding effort effectively evolved the logo to keep it fresh without losing its heritage. Deliveroo British food delivery company Deliveroo recently underwent rebranding with DesignStudio, turning away from a literal depiction of a kangaroo to an abstract version that also happens to look like a hand giving the peace symbol. They opted for large, angular swashes of bold colors to fill their palette, giving the brand energy and a fun personality. The design is also decidedly flat, falling in line with contemporary design trends. The vibrant design motifs work well with their delivery uniforms, making their riders unmistakably visible. Read more: New logo & identity for Deliveroo by DesignStudio Key takeaways I love how Deliveroo successfully uses a large palette of colors. They are all exciting and work well together, but the branding is not lost by using different colors. While it can be difficult, using more than just a few colors in a brand can pay off in big ways. I also appreciate that they were able to make uniforms that were better-looking and more functional than the previous design. Improved form and function is always a design win. Pandora So, this might be a controversial brand to include in this list, considering that Paypal sued the company at the beginning of 2017 for trademark infringement. Nevertheless, we'll break down what makes the Pandora brand system work so well. Pandora's main logo is a modified, all-lowercase sans-serif wordmark. The alternate icon logo is a "P" with the bowl removed. It's interesting that, instead of reducing the wordmark to just the lowercase "p," they designed a different uppercase "P." Much like Spotify, Pandora needs to represent a large spectrum of musical styles and cultures. They went even further than Spotify in this regard by modifying their logo to visually embrace a wide array of design and photography styles. In my humble opinion, this shows that Pandora is more invested in music than their competitors. Read more: Pandora debuts new logo Key takeaways I really appreciate that Pandora went all in to pay tribute to different styles. That shows commitment to your user community. With something like music, which is so closely tied to individual identities and collective cultures, it is essential that brands show sensitivity to such things. Optus "Yes" This is one of my favorite rebrands in the last few years, also out of Australia like the Melbourne rebrand above. Sydney-based agency Re took the Optus cable brand and turned it into something awesome. By capitalizing on Optus' "Yes" mantra, Re made exciting new visuals that help the brand stand out. Compare that to the sad state of branding for U.S.-based cable companies like Comcast, Cox and Time Warner. The branding is effective and beautiful standing alone (as seen in one of their clever patterns), as a vehicle to display their various entertainment options, or included with models who I suppose are there to represent their customers. Read more: Optus rebrand on Behance Key takeaways While other cable companies are zigging towards being boring "high-tech" monsters, Optus zagged in the direction of fun, kind and personal. It's tempting to try and beat your competitors at their game, to outdo whatever design look they are going after. Often it is better to forge a new path and help yourself stand out. 99u Okay, including 99u might be cheating slightly here, but hear me out. See, 99u is Adobe's creativity thought leadership arm. They run a fantastic blog, publish books and host a yearly conference. So one, they are already a creative powerhouse, and two, because the visual branding is tied so closely to the conference, it changes every year. But in case you're still not convinced, let's dive into it and see how genius it is. A key part of what 99u does is the yearly conference. And each year, the branding is fresh and unique. At the same time, the branding always ties in with the books and website. That is the advantage of having a visual branding system that is based on design elements and principles. The specifics of the design can change, but everything still looks cohesive. Read more: Search 99u on Behance Key takeaways For brands that need to be applied across a variety of applications or updated frequently, it's important to set up a framework that supports creativity and fresh designs while still keeping your brand identifiable. Now since you made it this far, how about a bonus one? Zendesk Zendesk is help desk software that helps companies everywhere provide quick solutions to their customers. The original logo was a happy Buddha (hence the zen) wearing a headset. On the surface, Zendesk could be a boring product. They just offer help desk services. The old Buddha logo was unique and interesting at the time, but it was aging poorly. By reducing the logo down to simple shapes, it makes the logo instantly recognizable. They also capitalized on this look by expanding the simple shapes across all of their services. Finally, the shapes were brought to life thanks to fun motion graphics. Read more: The Zendesk rebrand Key takeaways Don't be afraid of simple shapes. Noted designer Aaron Draplin has spoken extensively about the importance of designing simply, eliminating the extra stuff, cutting out the fluffy details and getting down to the essential shapes. While there is a place for detail, simplifying designs almost always strengthens them. Thanks for checking out this list! I have to thank the good people over at BrandNew and Behance for helping me find these examples. I'm sure I missed many great brands, and I would love for you to submit your favorites. Then I can put together another list of the "best" corporate identity examples. For those of you about to design, I salute you.
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